A full package design house developing vintage inspired goods & impactful creative for brands and people.

My name is Nick DeCarlo, aka Since Seventy-Five. I'm a multidisciplinary designer from Oswego, IL, with a focus in brand identity, creative direction, web design, and illustration. My humanistic approach to design focuses on balancing a vintage aesthetic with elements of storytelling and layered symbolism. I want my work to feel like a person made it rather than a machine. It’s the little imperfections that create personality and charm. This imperfect mindset allows me to not only feel more connected to my clients on a personal level, but it helps me create thoughtfully executed design systems for brands that really resonate and evoke a genuine emotion in consumers.

With more than 2 decades of professional experience, I've built meaningful client relationships across multiple industries and designed successful solutions for local businesses and startups to large global organizations. My diverse experience, studio art background, and ability to solve complex problems quickly have crafted me into the versatile designer I am today!

The work shown on this site only represents a small selection of my portfolio. If you would like to see specific samples, or have a general question, please shoot me a message.

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