Hillcrest Sporting Club

Hillcrest Sporting Club is a hidden gem nestled in the picturesque landscapes of Harvard, Illinois. The private fishing and hunting club offers a unique sanctuary where members can escape the hustle and bustle of everyday life and reconnect with the great outdoors. From pristine lakes teeming with fish to sprawling woodlands teeming with game, Hillcrest Sporting Club provides a sanctuary for those seeking adventure, relaxation, and a deep connection with nature.

For this branding assignment, I dove into the heart and soul of Hillcrest Sporting Club, uncovering its distinctive personality, and tried to capture the essence of this special place, ensuring that it resonates with both current and future members. The goal was to create a brand that not only reflects the club's rich history and commitment to conservation but also attracts those who share our passion for hunting, fishing, and the great outdoors.