In 2014, Oswego Wellness embarked on a transformative journey to redefine the way we view mental health, connect with the community on a deeper level, and ultimately improve care, accessibility and awareness. To stand out, the practice needed a comprehensive branding effort to define the practice's identity that would evoke feelings of trust, and empathy.

With a cohesive brand and marketing approach, Oswego Wellness addressed their not only set a foundation in the community but also played a significant role in promoting mental health awareness and support in the area.