In the heart of Knoxville, Tennessee, nestled amongst the vibrant pulse of the city's music scene, stands an icon - Dead Wax Records. Yet, as time marched on and the digital era continues its relentless ascent, the challenge arose: How does Dead Wax Records evolve without losing its soul?

My challenge was to revitalize it’s brand essence while preserving its rich heritage. The Dead Wax Records brand redesign needed to transcend the limitations of time and format, bridging the gap between analog and digital eras.