Factory Brewing Company, nestled within the historic confines of a former furniture factory in Tacoma, Washington, is on the cusp of an exciting transformation. As the craft beer industry continues to flourish, Factory recognizes the need to refresh its brand to remain competitive and align with the evolving tastes and preferences of its target audience.

The primary objective of this rebranding effort was to position Factory as a modern and innovative craft brewery while paying homage to its rich history within the Tacoma community.